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Recently I have been running into some issues with selling banner advertisements on my lower traffic sites. For me text links have been much easier to sell but also do not cost as much as banners do. So what I have found that works for me to get those banners sold is this.
I mentioned before in a post here that decent traffic, page rank, and alexa rank are what you need to sell links/banners. Well on one of my sites, I have decent Alexa and page rankings but with it being such a small niche community traffic was steady but low. Low on the scale of 150-200 UV/day. So instead of focusing on the traffic I focused on my TOS (time on site) numbers and brought that to light for my potential sponsors.
I included my traffic numbers as well but blended it in towards the top and included a large photo of my Google Analytics graph to draw there eyes to wear I wanted them to be. Below is the post that I used to advertise with:
PR 1 blog site
Alexa: 564,670
Traffic: 150+ UV/daily
The site is home to a small but constantly growing niche community. Average time on site is 2:35 while weekends show increase in time on site to roughly 4 minutes. My readers come to my site to spend time to learn and stay to do so. They spend time on my site looking around so your ads will be seen in the above the fold location.The prices are:
$4/month ($10/3 month, $20/6 month, $40/year) for 125×125$8/month ($20/3 month, $40/6 month, $80/year) for 728×90
No other ads will be rotated and ads will be above the fold. 125×125 banners will be on top of the left sidebar and leaderboard will be directly above the content box.
PM for the URL. Thanks and I look forward to hearing from you!Time On Site Snapshot Below:
So what I want to get across is you will need some traffic, but if you have other areas that you site is great in such as time on site, geographic location of your traffic, %of new visitors, etc then you can bring the focus to them and sell those spots out.
You will have to get creative and each site will probably have different selling points. I sold one 125×125 simply because I had US traffic specifically with the majority coming from New York and California. This particular sponsor wanted to advertise to that market and I got the sale.
{ 2 comments… read them below or add one }
Your time on site is good. Means people are reading and absorbing the knowledge available. Keep up the good work bro.
Yup. Traffic is important but to know that my readers are actually READING that makes all the difference.