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SEO. Three seemingly harmless letters. Put together and defined however, SEO or search engine optimization is not for the faint of heart! It’s an entire industry unto itself, and it’s all because of the Internet, search engines & more specifically the BIG G – Google Inc.
Every website owner, manager and webmaster believes they have an awesome website, with awesome things to offer or sell, but Google may not feel the same way. Don’t be too disappointed – you’re not alone! Google is a great company with amazing search technology, that is not in doubt. Just how do they do “what they do” with respect to ranking & organizing websites and content into something that makes sense? That’s simple – SEO, making your website “friendly & useful” for others as far as search engines like Google are concerned. And, of all the honest “SEO tactics” that one may employ, building relevant, credible and visible “back links” to your websites from “around the Internet” is in the TOP 3, for sure!
Often referred to as link popularity, in essence the more links that point back to your site compared to your competitors (everything else being equal), the more popular Google feels your website is, hence better rankings for you in the SERPs – search engine results pages. Link popularity, however is a “fickle game” that really must be studied and understood before jumping in. Like someone once said, “Don’t try this at home!”
